One of the main global priorities for Latin ER Office throughout 2009 was to position Baldwin as the #1 piano brand name among Latin music fans all over U.S. and Latin America. As part of our efforts to generate major-scale promotional activities for the brand, we have teamed up with an A-list of top events, artists and media.
 
 
 
Viva el Sue駉
Viva el Sue駉 was Univision Network抯 strongest and most widely followed show in 2009. Aired on Sundays Prime Time, Viva el Sue駉 was repeated on Univision抯 affiliates (over 70 in the U.S.). Additionally, special segments were broadcast on key daytime and prime time Univision programs, such as Tu Desayuno Alegre, Despierta America, El Gordo y la Flaca, Primer Impacto, and Noticiero Univision, among others. Estimated media value was over $2.500.000

Arthur Hanlon was the first pianist, and the first non-Latin, to reach No. 1 on the tropical airplay chart of Billboard Magazine. As the official pianist at the show, Mr. Hanlon performed every Sunday on his beautiful Baldwin Baby Grand Blue Piano.

The former guitarist of Spanish pop sensation Belen Arjona, Yarka Miller, swept the stage with his Baldwin Piano.

Latin GRAMMY
The Latin GRAMMY Awards represent the height of achievement in Latin music recording. Over 30 million follow the event yearly in U.S. and Latin America.

Tommy Torres and an impressive performance at the Latin GRAMMY抯 ceremony with a black Bladwin
 
Premios Juventud
Awards show for Spanish-speaking celebrities in the areas of film, music, sports, fashion, and pop culture, presented by the television network Univision. Estimated total audience: 120,250,000

Warner Music-signed singer, pianist and composer Alexander Acha and EMI Music-signed Latin superstar Alejandra Guzman at Premios Juventud
 

Universal Music-signed Latin pop legend Cristian Castro
 
 
 
 
Estudio Billboard
Estudio Billboard is a one-hour TV show featuring interviews and live performances with top Latino artists. Interviews are conducted by Billboard抯 Latin Music Director Lelia Cobo (one of the most influential and respected opinion leaders in the Latin music circuit) and show is aired by V-Me Television, which reaches 60% of the Hispanic population with nationwide distribution.

Camera抯 view during Franco de Vita抯 performance at Estudio Billboard
 
 
Despierta America
A special capsule featuring pianist Arthur Hanlon was aired on Despierta America, the #1 Latino morning show reaching an estimated total audience of 35 millions

Presence at Sony Music Latino Headquarters

Jean is the brother of superstar Luis Fonsi. He will be one of the main priorities for Sony Music in 2010.
 
 
PR at the Miami Gibson Showroom

Eva Longoria Parker during latest Rally for Kids with Cancer
 

Shaila Durcal 
 

CSI Miami抯 Sofia Milos at Rally for Kids with Cancer
 

Universal Music recording artist Arthur Hanlon presenting latest album 揚iano Sin Fronteras?to the media
 

Photo sessions with prolific Mexican rock/pop band Mana抯 Alex Gonzalez
 

Video shooting of Grammy winner Luis Enrique抯 latest hit single
 
 

Photo sessions with Jon Secada, one of the biggest Latin adult contemporary artists ever
 
 

Photo sessions with Puerto Rican singer, composer, producer and arranger Tommy Torres
 
 

Colombian pianist Julian de la Chica抯 music has captivated artists of the stature of Alejandro Sanz and Jennifer Lopez
 

Spanish singer Sergio Dalma kick starting his latest U.S. Tour at the Miami Showroom